Converting Visitors to Buyers

So, you have made it into the search engines and getting some respectable results using pay per click. This, combined with an offline marketing campaign is driving visitors to your site. You know this because you have a decent web statistics generated from the ISPs webserver logfiles which will show you not only how many visits you have had, but exactly what they typed into the search engines or which site they visited before they got to your site.

This is an essential to monitor the effeciveness of any search engine optimisation or paid for advertising you have been doing.